A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
Tech
What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.
Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
How to Build Immersive Experiences With Interactive Video Marketing
Focus on Post-Purchase CX to Grow Revenue and Boost Engagement
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of their budget on new customer acquisition. Yet, marketers can maximize their budgets by refocusing their efforts on generating customer relationships that endure beyond the first…