Tech

Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.

A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.

We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.

Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better.

Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow.

Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.

During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand.

LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.

New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings