Tech

LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.

New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings

While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.

Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.

Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.

How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Advertising Platform The preeminent market maker, Apple, once again used its phone-in-hand dominance to chart a clear course toward a more efficient and ubiquitous mobile era with the release of iOS 16 – and…

As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it

Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.