Tech

When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.

AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science.

Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.

Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.

If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.

The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.

The next generation of internet (3.0) will very likely be built upon blockchain technologies.

While it may sound like some distant, fantastic future, the metaverse already here in a big way.

By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but over the past year, NFTs exploded as trades ballooned by 21,000% to $17.6 billion in 2021 versus 2020’s $82 million. Big companies, brands and artists around…

To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.