Tech

Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app.

When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.

AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science.

Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.

Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.

If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.

The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.

The next generation of internet (3.0) will very likely be built upon blockchain technologies.

While it may sound like some distant, fantastic future, the metaverse already here in a big way.