Tech

The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.

The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.

So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare? 

Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.

By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of Web3.0? Interested in some metaverse marketing tactics? In this article, you will have a deeper understanding of what the metaverse is and what it means…

A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer

The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.

There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.