Tech – Page 26 – Augmenting Advertising

Why Tech-Enabled Healthcare is (Totally) Here to Stay

Posted on November 5, 2021 by Augmenting Advertising

Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process.

Tags: Culture Tech

Navigating The Metaverse Through Online Community

Posted on November 2, 2021 by Augmenting Advertising

What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.

Tags: Tech

The State of Converged TV: Global Trends in a Cross-Platform World

Posted on November 2, 2021 by Augmenting Advertising

As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically.

Tags: Tech

Achieving the Unskippable: The New Narrative Style for Digital Ads

Posted on November 1, 2021 by Augmenting Advertising

Advertising used to follow a predictable, traditional story arc: Lead in, build-up, climax, the big reveal, offer, and branding. This formulaic ad type is past its prime and simply does not perform anymore.

Tags: Tech

Are You Taking a Data-Driven Approach to Affiliate Marketing?

Posted on November 1, 2021 by Augmenting Advertising

It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites.

Tags: Data Marketing Tech

To Successfully Implement a Product- led Strategy, Focus on Creating a Friction-free User Experience

Posted on October 27, 2021 by Augmenting Advertising

Product-led Growth (PLG) is a relatively new model that has been adopted by many of the most successful tech companies. In a product-led approach, brands want their users to get the core value as soon as possible.

Tags: Tech

How to Fix Ad Tech’s Lingering Problem

Posted on October 26, 2021 by Augmenting Advertising

As a proponent of ad tech innovation, it pains me to say this. Our industry is wildly inefficient, not automated, and not transparent. And we’re barely addressing these major faults.

Tags: Tech

Customers Are Ready for Voice Experiences. Are Brands?

Posted on October 26, 2021 by Augmenting Advertising

After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen.

Tags: Tech

Five Things All Brands Need to Know about Out of Home Advertising Going into 2022

Posted on October 21, 2021 by Augmenting Advertising

While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.

Tags: Media & Stories Tech

The State of CX in 2021 – Why Technology and Strategy Reign Supreme

Posted on October 6, 2021 by Augmenting Advertising

No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve.

Tags: Tech