Tech

An ecosystem, by definition, is a group of interconnected elements, formed by their interaction with each other.

It’s estimated that 98 percent of websites aren’t fully accessible, creating a significant digital divide that’s harming people and businesses. In response, digital platforms need to understand the case for accessibility while taking practical steps to improve their operations moving forward.

The evolution of media is inextricably linked to the societal and technological shifts that preceded or surround it.

When creating new content, video or otherwise, one of the first steps you should take is defining and researching your audience.

Even though people are getting more used to the idea of shopping online, the fact that they can’t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.

In 2021, in perhaps the most dynamic ad marketplace in the history of advertising, advocating a data-led, tech-enabled, omnichannel approach is not enough to keep you nimble, ready to compete and win.

App-less augmented reality may be an inevitability. But with WebAR comes both new opportunities and new challenges.

In advertising we’re having our Fujiwhara moment, where the privacy wave is intermingling with the targeted advertising ecosystem, creating a confusing picture for the advertiser.