Tech

Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience.

By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes.

These are just some of the dynamic ways that RCS will level-up text message marketing.  Start strategizing how you can leverage the benefits of RCS in your marketing program.

The open web is too important to lose. We can’t let it be killed off by walled gardens, but if we keep making it hard for publishers to make money then that’s exactly what will happen. 

Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising.

In the attention economy, the brands that can not only capture but sustain consumer engagement will be the ones that succeed. Now is the time to lean into the open internet, harness the power of video, and rethink how we define and measure success in this evolving landscape.

Bridging the gap between marketing and security is possible and necessary in today’s digital landscape.

Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising Week Why did you join Greenbids and what sets the company apart from others in the space? Greenbids was the perfect opportunity to combine two…