Tech

In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem.

Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape.

The battle for an open, fair internet – one that’s led by privacy-first technology, editorial excellence and world-class standards of transparency – can only be won with a thriving independent adtech sector.

The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy.

Why Lifetime Value (LTV) Should Drive Your Online Ad Strategy

A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface.

Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.

Along with new developments from other foundational models such as Claude3 and  Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.

In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data.

The move towards ID-free advertising is not just a compliance necessity but a strategic simplification.