Travel brands need to tap into consumers’ emotions and foster a sense of inspiration in order to help them answer the whys—and remember the wonders—of travel.
The discussion centers on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience. Panelists delve into the challenges of reshaping public perception around travel, aiming to transform it from a necessary hassle into a hospitality experience.
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.